Transport NSW continues musical campaign to discourage drivers using mobile devices
Transport NSW has followed up its musical campaign ‘Get Your Hands Off It’, which promotes not using mobile devices while driving, with another three musical ads each in a different music genre all covering the dangers of using a mobile device while driving.
The online campaign launched yesterday.
https://www.youtube.com/watch?v=frGWfL93o9A
The rock, country and hip-hop themed ads feature Derek who also appeared in the first version of the campaign.
The original campaign ran online before being expanded to run on TV in the lead-up to Christmas.
https://www.youtube.com/watch?v=BdFCsRdQmI0
https://www.youtube.com/watch?v=lg8RD6BB34s
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
Linkedin
Absolute gold!
But fewer than 2,000 YouTube views for each of these brilliant clips ??!?
User ID not verified.
Funny clips not sure they achieve the aim of the campaign but they do entertain. Probably need more car accidents whilst using phone to reinforce the key message.
User ID not verified.
meh.
User ID not verified.
This does not get the message across at all. My niece went off a cliff on a deserted road because she was checking her phone. She is 25. She survived thankfully, because the car in front on the lonely road, saw that she had disappeared and turned back. After a very difficult rescue, involving the SES hours later, she doesn’t touch her phone on the long country drives.
It drives me mental to see people on their phones and driving, especially in the city. i even change lanes when there is an addict behind me.
In this instant society of being available 24/7, most of the time the text messages are not important. Would you want to die or kill someone because your phone went beep when you are In control of a killing machine at 100kms per hour?
I don’t think the message in these adds really has cut through. It’s a fluff piece.
User ID not verified.
I like it 🙂
User ID not verified.
@Ballyball I tend to tune out to anything that I don’t find engaging or entertaining – I think these will work as the tunes are damn catchy and i reckon I’ll sing one of ’em next time I reach for my phone while driving.
‘Shock’ isn’t necessarily the right approach all the time… sometimes a bit of fluff cuts through the noise. These are funny, entertaining and contain the message – I reckon they’re doing a good thing here.
User ID not verified.
@junkie, don’t think it hits all the age brackets. The majority of people I see on their phones are 35-50 year olds. Just saying.
User ID not verified.