Transport NSW continues musical campaign to discourage drivers using mobile devices

Absolute gold!
But fewer than 2,000 YouTube views for each of these brilliant clips ??!?

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Funny clips not sure they achieve the aim of the campaign but they do entertain. Probably need more car accidents whilst using phone to reinforce the key message.

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meh.

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This does not get the message across at all. My niece went off a cliff on a deserted road because she was checking her phone. She is 25. She survived thankfully, because the car in front on the lonely road, saw that she had disappeared and turned back. After a very difficult rescue, involving the SES hours later, she doesn’t touch her phone on the long country drives.
It drives me mental to see people on their phones and driving, especially in the city. i even change lanes when there is an addict behind me.
In this instant society of being available 24/7, most of the time the text messages are not important. Would you want to die or kill someone because your phone went beep when you are In control of a killing machine at 100kms per hour?
I don’t think the message in these adds really has cut through. It’s a fluff piece.

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I like it 🙂

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@Ballyball I tend to tune out to anything that I don’t find engaging or entertaining – I think these will work as the tunes are damn catchy and i reckon I’ll sing one of ’em next time I reach for my phone while driving.

‘Shock’ isn’t necessarily the right approach all the time… sometimes a bit of fluff cuts through the noise. These are funny, entertaining and contain the message – I reckon they’re doing a good thing here.

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@junkie, don’t think it hits all the age brackets. The majority of people I see on their phones are 35-50 year olds. Just saying.

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