Transport NSW continues to roll out ‘Opal Man’ campaign

Transport NSW has rolled out the fourth ad in its ‘Opal Man’ campaign created by JWT.

The fourth spot sees a woman on a ferry ride talking about what she’s been looking for – “someone she can go places with”.

The first ad in the series launched at the start of last month which focused on the benefits of Opal such as never queuing which was quickly followed up with a second spot focusing on the many locations you can get to using Opal.

The third ad focused on how people using it get free trips after eight paid journeys have been taken in a week. It also features a new character “ferry man” representing the old system of paper tickets.

The series of four ads feature ‘Opal Man’, who has also been visiting train stations as part of Transport NSW’s push of the electronic ticketing system as it is set to retire some paper ticket types from September 1.


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