Live blog: Tuesday, August 5
Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.
- Opinion: Calling bullshit on John Oliver’s attack on native advertising
- IAB board to decide on new chair with Ed Harrison likely successor to Britt
- Box office: Aussie film These Final Hours fails to find audience in opening weekend
- IPG Mediabrands folds creative agency Airborne into branded content shop Ensemble
- TV ratings: The Block tops the night as Ten can’t hold Masterchef and Commonwealth games audiences
- Seven signs ten year deal for Olympics broadcasting
- Dr Mumbo: Arnie’s greatest (or most bizarre) advertising moments
4.21pm – From Twitter: Lots of people in media and marketing do team bonding but the folks from Buzzfeed Australia are taking it to a new level.
Is it just us or does guy third from the left look less excited than the rest of his team?

Amusing that Oliver thinks Krugman is a news reporter. A bit like comparg Kate McClymont with Andrew Bolt.