Travel Corporation appoints Bohemia for $7m media account

The Travel Corporation has appointed data-meets-media agency Bohemia to handle its media.

Bohemia came out on top of a curious field of contenders that included creative agencies Oddfellows and Affinity, and media agency Carat to land the strategy, planning, buying and digital buying account. The incumbent was 303Lowe.

The Travel Corporation owns Contiki, Trafalgar, Insight Vacations, Creative Holidays, AAT Kings and Uniworld boutique river cruises.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.