Travel Corporation appoints Bohemia for $7m media account
The Travel Corporation has appointed data-meets-media agency Bohemia to handle its media.
Bohemia came out on top of a curious field of contenders that included creative agencies Oddfellows and Affinity, and media agency Carat to land the strategy, planning, buying and digital buying account. The incumbent was 303Lowe.
The Travel Corporation owns Contiki, Trafalgar, Insight Vacations, Creative Holidays, AAT Kings and Uniworld boutique river cruises.