Travel Guides tops entertainment programs as Nine pips Seven
Nine celebrated another nightly win on Wednesday evening, with Travel Guides the top-performing entertainment program.
Travel Guides aired to 630,000 metro viewers, helping Nine to a 27.7% network share win, just ahead of Seven’s 26.5%. They were followed by Ten with 19.5% and the ABC with 18.2%.
Nine and Seven tied for primary channel share, taking 18.7% a piece.
The Travel Guides went sand-boarding on Wednesday night
Travel Guides was the #6 program overall, and just managed to pip ABC’s Hard Quiz, which had 620,000 metro viewers.
High-profile primetime programs including Ten’s MasterChef Australia (557,000 metro viewers) and Seven’s Big Brother (539,000 metro viewers) finished outside the top ten programs overall on the evening.
That didn’t stop Big Brother from continuing its good form in the key advertising demos, winning all three.
Seven’s Home And Away aired to 559,000 metro viewers, while The Weekly With Charlie Pickering brought 516,000 metro viewers to the ABC.
Seven also had the #1 program on Wednesday night overall, with Seven News picking up 974,000 metro viewers.
That placed it ahead of Seven News At 6.30 with 930,000 metro viewers, Nine News with 910,000 metro viewers, Nine News 6:30 with 888,000 metro viewers and A Current Affair with 678,000 metro viewers.
On a night with little else to celebrate, Ten had the #1 multi-channel share as 10 Bold took 4.3%.
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Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.
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