Travel marketers need to remember traditional lessons of marketing when using social
Veksner: Travel marketers are very privileged as they have great content
Travel marketers need to remember the traditional lessons of marketing when using social media to push their destinations or offers, Simon Veksner has suggested.
Speaking at today’s Travel Marketing Summit in Sydney, Veksner, the founder of social media agency Hungry Beast, said travel marketers are “very privileged” as they have great content.
“Compared to the poor insurance marketer who’s product is invisible or the mobile phone networks who are literally selling air, whereas you guys have amazing mountains, beaches nature,” he said.
I deeply recommend that marketers should read this. This is not actually all about travel marketers and how easy they do but the thing here is that marketers should know the “wants” of there customer before they introduce there product in the market. Technique and skill are all it need to be a good marketer.