Travel Portland appoints new public relations agency

Public relations agency Barking Owl Communications has been appointed by Travel Portland, representing the Australian and New Zealand market.

The contract is set to commence in February for 18 months consisting of media and trade outreach including influencer and activation based programs.

Heather Anderson, international tourism manager at Travel Portland, said: “We have been active in the Oceania region for some years and foresee the continued growth of the market especially with the US being the top long haul destination for Australians at this time.”

“Appointing Barking Owl will help us to tell the Portland story and inspire traveler’s to consider putting us on their itinerary next time around.”

The account team will be led by Jill Collins alongside trade manager Trish White, media program manager Katie Cahill and consumer direct manager Fiona King.

Collins said: “Travel is part of our DNA and we could not be more excited to utilise our extensive destination marketing experience to share Travel Portland’s story and encourage more travellers to visit this vibrant, creative, quirky yet sophisticated city.”

The primary focus of the appointment and program for Portland is leisure travel, emphasising the reason travellers should go for business, meetings and conversations.

Portland is located in the Pacific Northwest of the US.


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