Travel Vector Index and Amadeus expand partnership

Travel marketing agency Travel Vector Index has expanded its partnership with Amadeus, resulting in the former representing Amadeus Demand Side Platform in the ANZ region.

The announcement:

Travel Vector Index, Australia’s leading travel marketing agency, is proud to announce its expanded partnership with Amadeus, a global leader in travel technology, to represent the Amadeus Demand Side Platform (DSP) across Australia and New Zealand (ANZ).

This exciting development will enable travel marketers across the region to access Amadeus’ innovative, data-driven solutions to more effectively target high-intent travellers.

Amadeus’ technology is trusted by the global travel and tourism industry and helps destination marketing organizations, airlines, hotels, and other key players to create exceptional traveller experiences.

Through the expanded collaboration with Travel Vector Index, Amadeus’ DSP will now be available to destinations, attractions, and other travel marketers throughout ANZ.

“We are thrilled to represent Amadeus DSP in the ANZ region,” said Luke Bussell, managing director at Travel Vector Index.

By leveraging data and insights into traveller behaviour, we can help brands more effectively connect with their customers, measure campaign performance, drive actual visits, and maximize return on ad spend.

Bussell added, “Amadeus’ unique attribution capabilities allow destinations to measure the number of visitors who have visited after being exposed to the campaign – this is the “Holy Grail” for destinations as it gives a true measure of campaign success.”

The Amadeus DSP offers extensive global insights into travel behaviours, allowing marketers to accurately address travellers based on their intent and specific destination preferences.

Key benefits of the Amadeus DSP for travel marketers in ANZ include:

• Targeted Reach: Engage high-intent travellers, from destination seekers to attraction enthusiasts, those already considering travel to the ANZ region, those considering travel from ANZ to Worldwide, or those travelling domestically.
• Advanced Attribution: Measure the effectiveness of campaigns by recognizing confirmed visitors and the specific impact of marketing efforts on travel decisions.
• Data-Driven Insights: Leverage Amadeus’ vast dataset and analytics to drive smarter, more efficient campaigns with measurable ROI.

“Amadeus has always been committed to providing the travel industry with innovative technology to improve the traveller experience,” said Scott Falconer, executive vice president, media solutions, hospitality, Amadeus. “This expanded partnership with Travel Vector Index will allow us to bring our world-class solutions to more travel marketers in ANZ, enabling them to leverage the power of data to engage with travellers like never before.”

This move strengthens Travel Vector Index’s portfolio of innovative travel marketing solutions. In combination with existing CN travel media solutions, the addition of Amadeus DSP gives Travel Vector Index a unique view on global travel, empowering the ANZ travel sector with the tools necessary for smarter, more effective digital marketing.

Source: Travel Vector Index

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topics Amadeus Amadeus Demand Side Platform Luke Bussell Scott Falconer Travel Vector Index

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