Traveloka launches in Australia with new creative platform by Bastion
Southeast Asian travel platform, Traveloka, has entered the Australian market with its first major local campaign, “Why travel mediocre, when you can Traveloka,” created by Bastion.
The announcement:
Traveloka, Southeast Asia’s leading travel platform, has officially launched its brand in Australia with the unveiling of a new creative platform developed by Bastion: “Why travel mediocre, when you can Traveloka.”
The campaign, which marks Traveloka’s first major foray into the Australian market, is a confident and irreverent creative statement designed to wake Aussies up to better ways to travel. Delivered through a suite of digital-first film, social, out-of-home, and digital assets, it flips the typical travel clichés on their head—injecting a healthy dose of humour, realness, and enjoyment into a category dominated by sameness.
It is the first major work led by Bastion DBX, Bastion Digital’s recently launched arm specialising in digital native, DTC, and eCommerce brands. The campaign invites audiences to rethink the ‘meh’ moments of travel and shows how Traveloka makes it all easy—from flights and stays to experiences across Southeast Asia.
“Traveloka is the perfect example of the kind of digital-native, high-growth brand we’ve built DBX to serve,” said Matt Robinson, managing director of Bastion DBX. “A digital leader looking to drive fast growth in a new market. They move fast, expect sharp thinking, and want creative work that seamlessly connects brand building with high velocity performance marketing. We built a cross-functional team from the best of Bastion that could go from insight to execution in weeks—not months—while drawing on the full creative, media, PR, and production scale of Bastion. We’re proud to launch this new creative platform for Traveloka.”
Bastion Group CEO, Cheuk Chiang commented: “We are thrilled to be working with an innovative client like Traveloka who believes in the power of delivering the very best customer experience. This shows the strength and appeal of offering that’s designed for the best modern marketer.”
“This campaign captures the ease, value, and seamless experience Traveloka brings to travel planning,” said Bridhe McGroder, head of marketing, Traveloka. “It’s designed for someone who wants intuitive tools, great deals, and the ability to holiday with less stress. As a Southeast Asian company, we know South East Asia better than anyone and understand it’s not always the easiest place to travel to. We’ve already helped millions of people across the region explore more easily and confidently, and we hope this new campaign shows off the same local know-how, insight and expertise to inspire Aussie travellers.”
The launch campaign is rolling out across YouTube, TikTok, Meta and high-impact out-of-home in Sydney, Melbourne, Perth, Brisbane and the Gold Coast with creative executions including punchy, social-first videos and dynamic visuals showcasing the ease and depth of Traveloka’s offering in Southeast Asia. The creative platform will extend into trade marketing and influencer activations throughout the year.
CREDITS
CLIENT — TRAVELOKA
Head Of Marketing: Bridhe McGroder
AGENCY — BASTION
Managing Director DBX: Matt Robinson
Chief Strategy Officer DBX: Ben Hourahine
Senior Strategist DBX: Hannah McHardy
National Chief Creative Officer: Simon Langley
Creative Director, Social & Content: Suz Tucker
National Design Director: Matt Gould
Copywriters: Alex Wadelton, Andy Flemming
Art Directors: Luke Simkins, Andy Jackson
Executive Producers: Rachel Devine, Ryville Ochoa
Senior Integrated Producer: Angelita Gandakusuma
Business Director: Kiah Fraher
Integrated Studio Director: Sean Davitt
Social Editor: Ben Zemanek
PR team: Simone Esamie, Giarne Lawry, Athina Christie
MEDIA AGENCY – Bastion Media
PRODUCTION COMPANY — PHOTOPLAY | PLAYTIME
Director: Scott Otto Anderson
Executive Producer: Oliver Lawrance
Director of Photography: Alex Dufficy
VIETNAM PRODUCTION — 116 Pictures
Executive Producers: Gordon Westman + Lan Pham
Casting: 14casting + 116
POST PRODUCTION — HECKLER
HQ Producer: Isobel Jones
Editor: Gaby Muir
Grade: Fergus Rotherham
Online: Julian Ford
Sound: Bonnie Law
Source: Bastion Agency
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