Treasury Wine Estates announces leadership team for in-house creative agency
This week Treasury Wine Estates (TWE) officially launches its in-house creative agency, ‘Splash’ which is set to be led by talents from some of Australia’s leading agencies.
The announcement:
True to its name, the Melbourne based agency looks to create disruptive work across the Treasury Premium Brands and Penfolds portfolios.
Joining the team as creative directors are Phil van Bruchem and Tom Opie. Phil makes the move from CHEP where he worked as Creative Director on Flybuys, Officeworks and 7-Eleven, including the notable Coffee Body Scrub launch, whilst Tom hails from Tennis Australia where he led the in-house creative across tennis participation and the Australian Open.
Phil and Tom bring a wealth of experience having worked at some of Australia’s most notable creative agencies. Previously together at BWM Dentsu (now Dentsu Creative), they produced a memorable run of work across Toyota, Deliveroo, Kmart, Dr. Oetker and Queensland Police. Along the way, their work has been internationally recognised at all the major international and local award shows, including Cannes, D&AD and One Show.
In addition, the agency is proud to announce that Faye Collay has joined as head of operations. Commencing her career as a project manager, Faye has an amazing pedigree leading operational client solutions for WSA Online, Swish Group, Wunderman, Leo Burnett, TBWA, Cummins&Partners and now TWE. Her incredibly diverse skillset has seen her work on brands as renowned as ANZ, Jeep, Mumm, Adidas, Ford, Jacobs Creek and Vodafone. As a founding partner at Cummins&Partners, Faye was instrumental in developing the operational processes that has contributed to it being the cohesive, integrated, multi-award winning agency it is today.
Treasury’s In-House Agency is led by Elsa Beaumont, who spent three years working with TWE at Wunderman Thompson. Previously in the US for 6 years, she helped establish Mother Los Angeles and throughout her career has worked across a range of brands including Westpac, Samsung, Target, L’Oreal and Origin Energy.
Adding to the team, the In-House Agency has also recruited Marni Burger as lead designer, Annie Mcbrearty as an integrated producer, Bianca Koffman as a senior integrated producer, Luri Rasak and Chris Beechey as media traders, and has also made internal promotions for Ben Oliver to senior manager digital media and Scott Swindells to social and search trader.
Elsa says, “I’m excited by the brilliant talent we’ve attracted to our team. I couldn’t be happier to have Tom, Phil, Faye and Ben as my partners in leading the In-House Agency. They are all exceptional talent who bring so much experience and energy. We are already working on some great briefs and look forward to creating impactful work across both the Treasury Premium Brands and Penfolds portfolios.”
In setting up the new in-house agency, Treasury Wine Estates has been working with Marketing Transformation consultancy, Iution, to design and build an in-house offering, encompassing creative, production, digital media, data and tech capabilities.
The in-house agency is in the final stages of recruiting roles to their team, with the following roles still open for application – designer and finished artist.
Source: Treasury Premium Brands
