Henry Mason has been anncouned as a headline speaker for JC Decaux’s Connectivity Lab conference in JUly.
One of the world’s most respected experts in consumer and global trend analysis, Henry Mason, will be a headline speaker at the major JCDecaux conference and exhibition beingplanned at the Sydney Opera House in July.
The event, to be called ConnectivityLab, will be a combination of a showcase of the world’s latest technologies in out of homeconsumer engagement and a series of presentations by highly respected global and Australian consumer and marketing experts.
Henry Mason is head of research and analysis at trendwatching.com, the UK-based independent global network specialising in emerging consumer trends, insights and behaviour. He commented: “My JCDecaux session will look at how the idea of people ‘being connected’ is changing, how this is unlocking new consumer behaviours and expectations, also ultimatelywhat a world of ‘off/on’ means for businesses. Many of these learnings are from overseas markets.”
Essie Wake, marketing director of JCDecaux said: “We are delighted Henry Mason will present at ConnectivityLab because we believe that understanding technology trends and audience insights is critical to driving a strategic match with the right technology and innovation solutions. Henry will be one of a select few leaders in industry thinking to present at our event.”
The JCDecaux ConnectivityLab will take place at the Sydney Opera House on July 19.
Source: press release