Trevor Crook named head of sport and partnerships for SCA

Southern Cross Austereo (SCA) has named Trevor Crook as its new head of sport and partnerships, a newly created role which will see Crook work closely with the national sales team.

The role will encompass ongoing innovation, monetisation and execution for brands across a variety of commercial assets. Crook moves into the new position from his role as national head of sport sales.

Crook’s remit will include major sporting properties such as AFL and NRL broadcasts and shows on the Triple M Network, as well as metro and regional show partnerships across the likes of Carrie and Tommy, and Hughesy and Ed in drive time on the Hit Network.

The team will also be responsible for corporate partnerships such as Hit Network’s RnB Live, V8 Supercars and event programming such as Concert In The Clouds.

Crook has 18 years’ experience working in sales and sport. Prior to joining SCA, Crook worked with Mindshare as head of investment, the City of Melbourne as commercial team manager, Sports & Entertainment Ltd as national sales manager, Nine Network in senior sales positions and earlier in his career he was group sales manager at SCA.

SCA national head of radio sales, Nikki Rooke, said: “Over the last two years Trevor has done a great job of leading the national sport sales team to deliver outstanding results in all areas. He brought a fresh perspective to our commercial sport product and worked collaboratively with internal and external stakeholders to innovate our offering to sponsors, driving retention and longer-term partnerships.

“The new Sport and Partnerships division will bring a formalised, proactive approach to all new and existing partnerships to ensure we continue to deliver the best outcomes for our clients and maximise the revenue potential of our considerable suite of premium assets.”

Commenting on his promotion, Crook said: “It’s been fantastic to bring my experience working in sports sales and also at a media agency to SCA to help build our sports team. I’m really excited about expanding my role to bring together sports and all our other partnerships into a unified and pro-active team who can provide clients with market-leading opportunities.”


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