Tribal Worldwide appoints former London accounts director as GM of Melbourne office

Rich Lloyd

Rich Lloyd

Digital agency Tribal Worldwide has appointed Rich Lloyd as general manager of the Melbourne office following the departure of Ben Kidney who left the agency to move to New York.

Lloyd comes to Australia after finishing up as business director & head of account management at London-based Lean Mean Fighting Machine after just over four-and-a-half years.

During his time at the former Cannes Interactive Agency of the Year, Rich worked on accounts including Domestos and Dr Pepper.

Lloyd said in a statement: “Tribal clearly has a brilliant reputation as an agency and there is a drive and energy to improve even further. My ambition is for us to grow by dreaming up wild, ambitious and meaningful ideas for our clients’ brands that come to life using technology. Not by lazily attaching brands to technological fads and wondering why nobody cares”.

During his time in London, Lloyd was an IPA Council member and chairman of Shadow Forum & IPA 44 Club Group for nearly three years.

Prior to Lloyd’s time with Lean Mean Fighting Machine, he worked for nearly five years as an account director at JWT in London.

DDB Melbourne managing director Lorenzo Bresciani said in a statement: “We’re thrilled that Rich has joined our team. He’s a world-class talent and brings with him fantastic skills in how to build brands using digital communication and technology. I’m confident that he’ll take Tribal in Melbourne to the next level.”


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