Marketers urged to ask tough questions about their corporate hospitality budgets

January 30, 2014 9:27

Marketers should question whether their spending on corporate hospitality is justified, last night’s Mumbrella Meet The Marketers event was told.

The four panellists were asked to identify one expenditure they would drop if they had to.

Chelsea Wymer, head of trade marketing at Fairfax Media, identified corporate hospitality.

She said: “It’s about us being able to better justify what we do. With things like corporate hospitality, it comes back on my plate. How do we then use that experience to build a brand message? How do we raise awareness, educate in that same experience? Rather than just taking people to the football and having a few drinks.”

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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