Tributes flow for Mammal creative director Andy Firth

The Australian advertising industry is this week mourning the loss of creative director Andy Firth, who passed away last Sunday afternoon after a relatively short illness.


Firth was a Yorkshire man with a unique sensibility.

Firth was the joint creative director and owner of creative agency Mammal and previously worked as creative director of Loud Communications.

“Andy was our creative director for many years and he was just so amazing,” said Lorraine Jokovic CEO of Loud Communications.

“He was a real character, who had that wonderful gruff, northern English approach to life. Andy was a Yorkshireman and that came with all the character that you expect of someone from that part of the world, but he also had a very refined sensibility.

“On one hand he had a Shelby Mustang and wore motorhead shirts and then on the other he would write beautiful, sensitive copy. Behind a gruff exterior was a really poetic sensitivity.”

Firth’s agency Mammal has posted the following tribute to its creative director on its blog writing: “Along with Gary Cunliffe, Andy established Mammal, and the name is his.

“We will be proud to continue the tradition he began: of questioning and interrogating, of doing more with less, and of having a laugh whatever the situation.”

The agency has also given Firth the final word on his passing, writing: “As an indication of the gruff humour and contrariness of the man, perhaps the most appropriate obituary for him is his own – which he wrote on his Facebook wall a couple of years back:

“Yet again, I hear on the radio this morning about the unfortunate death of some young man who was ‘well-liked’, ‘a popular member of the local footy team’, ‘always smiling’.

“I’m sure he was and his demise is sad. However, I can’t help wondering why it’s always ‘nice’ people that seem to bite the dust.

“If I die an early death and the media comes knocking on your door, can you please say something like ‘He was ok mostly, and occasionally amusing, but not always well-liked by everyone, often a grumpy, crude, opinionated f***er that was difficult to work with, drank too much and seemed to have difficulty with commitment in relationships’, or whatever springs to mind. Just once it would be refreshing to hear a realistic obituary.”

Friends and former colleagues of Firth will gather on of July 15 to pay tribute to Firth. The location of the event is yet to be confirmed.


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