TrinityP3 puts pressure on marketers to improve pitching process with new framework
TrinityP3 has launched a new framework designed to help marketers run better pitches, arguing the current process is flawed and “reinforces the status quo when we don’t live in a status quo world”.
What has become clear to the pitch consultancy in recent years is the lack of resources and flawed processes in marketer or procurement-led pitches. Brands are pitching when it might not be necessary and they aren’t adapting to embrace how the marketing world has changed.
“The vast majority of pitches are being run by marketers, and when we started to ask and look around, we saw there’s not a lot of resources that allow them to keep up to date with where pitching needs to be,” Darren Woolley, global CEO of TrinityP3, told Mumbrella.
Whilst I broadly agree with the intent here, there’s a serious point, at the core of this that we need to address, namely.
‘The fun’s gone out of pitching’.
This isn’t the Mad Men era, it’s people’s livelihoods on the line. A poorly run pitch doesn’t just bruise egos or spoil awards nights; it leads to redundancies, wipes out long service leave, slashes incomes, and dismantles entire agency cultures.
Spare me the sob story that its marketers are truly the point at which the pain is felt. They’re the cause.
Discuss!
This is great, Darren – and so necessary to create a sustainable and thriving industry.
Interested to learn more about the BetterPitch framework.