TripADeal unveils national brand campaign ‘G.O.A.T’

TripADeal has partnered with Two Palms Media in a new brand campaign.

The announcement:

Online travel agent TripADeal has just launched a new brand campaign; ‘Make your next holiday the G.O.A.T.’ (Greatest of All Trips).

Drawing inspiration from the pop culture term ‘G.O.A.T.’ and its definition of ‘Greatest of All Time’, TripADeal and Two Palms saw synergy with the travel brand’s bucket list deal offering and re-engineered this to read ‘Greatest of All Trips’. With this, TripADeal has launched its ‘G.O.A.T.’ campaign, featuring Bobby the goat as the face of the ad.

TripADeal packages range from African Safaris, Japanese cultural tours, Antarctic expeditions to Northern Territory glamping stays and Bali villa holidays. Since their launch in 2011, they’ve helped over 500,000 Australians explore the world.

Now they’re setting their sights on helping many more achieve their travel dreams, with this campaign aiming to significantly increase awareness of the Byron Bay business – which in May this year announced a partnership with Qantas.

TripADeal has always done things differently, it’s in their DNA, and this ad is no different, with the goal of delivering a campaign that catches the attention of the travel-hungry Australian in a very unorthodox way.

Co-founder Richard Johnston said: “With the world well and truly back open, the travel environment is more cluttered and competitive than ever, so we really wanted the campaign creative to pack a punch and stand out from the crowd.”

TripADeal partnered with Sydney-based Two Palms agency to deliver the campaign, which features Bobby the goat experiencing his own ‘greatest of all trips’ in Turkey, Greece, South Africa and Japan, as seen in their television ad, that launched on-air yesterday.

Amplified nationally, the campaign will be across multiple channels including tv, outdoor, print, radio and digital platforms in Brisbane, Sydney, Melbourne, Adelaide and Perth.

Co-founder Norm Black said: “The demand for great travel deals is higher than ever, and we have over 200 incredible offers that make it easy and affordable for people to find their G.O.A.T. All they need to do is choose where they want to go, and we take care of the rest.”

Credits:

Creative team:
TripADeal:
CEO / co-founder: Richard Johnston
Chief marketing officer: Dwayne Birtles
Marketing manager: Lucy Walgers
Brand manager: Carlos Sanchez

Two Palms Media:
Founder & director – Ed Ringwood
Lead producer – Brie Stevenson
Creative director – Cameron Montgomery
Art director – Maximiliane Werkle
Executive producer – George Vasiliadis

Source: TripADeal