Triple M pushes sport, music and comedy in re-brand campaign that says ‘There’s only one’

Triple M has launched a new campaign for its metro stations as part of its rebrand, celebrating Australian sportsmen, rockstars and comedians.

(L-R): Rampaging Roy Slaven and HG Nelson front the campaign.

The latest work promotes the the on-air talent with familiar faces of  Triple M while also highlighting the networks growing focus on sport to position the brand as ‘the one station’ for Australian rock, sport and comedy.

Triple M’s new work includes Chris Judd, Wendell Sailor, Peter Sterling, Jimmy Barnes, The Living End, Ryan Girdler, Tony Squires, Billy Brownless, Wayne Carey, Merrick Watts, Rampaging Roy Slaven & HG Nelson, and Triple M’s Mick Molloy, Eddie McGuire and Luke Darcy, telling Australia “There’s only one”.

The ad also a cameo by Sting spruiking the stations’s credentials and is backed by the Cold Chisel’s “Rising Sun”.

Nikki Clarkson, head of marketing at Southern Cross Austereo said they were excited to build on the regional campaign, which launched in December 2016 with work for the metro stations, making Triple M “truly a national brand.”

“This campaign not only heroes our own on air talent but includes great rock and sporting icons, those who have been an integral part of Triple M over the decades,” Clarkson said.

The campaign will run in outdoor, transit, TV, print digital and social in Triple M’s metro cities, Sydney, Melbourne, Adelaide, Brisbane, and in Perth for mix94.5


  • Head of Marketing & Communications – Nikki Clarkson
  • Senior Marketing Manager – Erin Donati
  • Marketing Executive – Peter Laurie
  • Creative – Adam Bower
  • Production Company – Fabric Films
  • Director – Charlie Fergusson
  • Producer – Krista Fergusson
  • DOP – Joel Betts
  • DOP – Simon Ozlins
  • Post Production – The Post Lounge
  • Editor – Sue Schweikert / Sam Stokes
  • Producer – Brock Smith / Mitch Carr

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.