Triumph and former Australian Miss World create influencer campaign with Yahoo7 Storytellers
Former Miss World Australia, Erin Holland, has collaborated with Yahoo7’s content marketing platform Storytellers for clothing brand Triumph’s spring racing carnival themed campaign.
Launched in June, Yahoo7 bills Storytellers as an end-to-end proprietary content marketing platform using the service’s data, content and technology.
Triumph’s ‘Find the One for Every You’ campaign hopes to target a younger demographic of women aged between 25 and 34.
Holland was asked to create bespoke content about Triumph and the Spring Racing carnival which was featured on Yahoo 7’s lifestyle and entertainment platform Be.
The former Miss World finalist came up with two articles titled ‘Erin Holland: The perfect bra for any outfit‘ and ‘Erin Holland’s Spring Racing lingerie tips‘.
Alana Jones, brand marketing manager at Triumph, said in a statement: “Working with Erin Holland and Yahoo7 has enabled us to create an engaging and relevant Spring Racing campaign, harnessing the influence and relevance that Erin brings.”
Digital ads have also been featured of Yahoo 7’s Be.
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