Vodafone rebrands, asks if customers are ready for an exciting future

Vodafone has rebranded its well known ‘speech mark’ logo as part of repositioning the telco as looking to an exciting future.

The new rebrand is the first significant change since its ‘Power to you’ brand positioning in 2009, which will now become ‘The Future is Exciting. Ready?’.

The new speech mark, instead of having a white outline with red inside, has been inverted to display a red outline with white colouring.

The new Vodafone logo


The previous Vodafone logo

Ben McIntosh, Vodafone Australia’s customer business director, said the changes represent the company’s ability to “innovate for the future” and supply choice for customers.

“The wants and needs of our customers have changed, and with that we’ve changed too.

“We challenge the status quo and push the boundaries to give people something that they won’t find anywhere else.”

The new branding will roll out as of October 20, starting at Vodafone’s Gold Coast 600 Supercars event.


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