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Triumph International appoints Wavemaker as its ANZ media agency

Group M’s Wavemaker Australia has been handed the media planning and buying for lingerie and underwear brand Triumph International, bringing the business into alignment with the global media agreement.

The account will be handled by Wavemaker Brisbane, cover Triumph, Triumph Triaction and Sloggi and begin as of January 1.

Wavemaker Brisbane will now manager Triumph’s media planning and buying

Wavemaker Brisbane managing director Jane Sullivan said the agency would work with the brand to capitalise on its ‘Together we Triumph’ creative direction.

“Triumph is a great brand and we’re looking forward to helping them take the ‘Together we Triumph’ platform to greater heights in Australia and New Zealand. Everyone at Wavemaker Brisbane did an outstanding job in building the confidence of the local Triumph team, allowing us to start this new relationship on solid foundations,” said Sullivan.

Together we Triumph focuses on empowerment, strength and women supporting women.

Alana Jones, senior brand marketing manager at Triumph International, said: “We were impressed by the level of commitment and depth of expertise of the Wavemaker team, and we believe they’re the right agency to help us communicate with our customers in unexpected ways. I’m looking forward to seeing the impact of their data-led consumer journey approach in growing our brands.”

Wavemaker Brisbane’s existing clients include Domino’s Pizza, Allianz Worldwide Partners, Bond University, Hamilton Island, Tourism Whitsundays, Auto Sports Group and Business Council of Australia.

Triumph comes after Wavemaker Australia has also won Australia Post, Huawei, EB Games, IG Markets and Stratton Finance in the last 12 months.

The Group M agency, which is part of WPP AUNZ, recently saw Toby Jenner appointed global CEO and Wavemaker globally lost the Vodafone account to Dentsu Aegis Network’s Carat in September, although locally the brand is still handled by WPP’s Team Red.

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