Trudi Sampola replaces Ben Willee to run Ikon Melbourne

Ikon has hired former OMD and Naked executive Trudi Sampola to run its Melbourne office.

She replaces Ben Willee, the former managing partner of Ikon Melbourne, who left the agency last month.

Sampola joins from employee engagement consultancy Fivefootfour, a company she founded.

Her previous roles include strategy director at OMD Melbourne and communications strategist at Naked in London. She was also an ‘inventiologist’ at brand innovation consultancy Inventium.

Dan Johns, Ikon’s national CEO, said: “The blend of skills that Trude brings to the Melbourne office are exactly what we were looking for; a brilliant track record in strategy and innovation, great business skills but above all a passion for people and creating a culture that inspires and motivates them. We are really excited about Trudi’s appointment and look forward to Trudi not only contributing to the Melbourne office but also to the broader Ikon brand.”


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