True Alliance appoints L&A Social to social media strategy account

Sydney-based independent agency L&A Social has been appointed by fashion distribution brand True Alliance to manage its social media strategy.

It is the first time True Alliance has been appointed the sole social media agency across all its brands, which include UGG, Lacoste, Speedo and The North Face.

L&A Social’s team

True Alliance’s head of digital, Ken Kennedy, said: “L&A Social demonstrated a clear understanding of the strategic direction we want to take across our portfolio of world famous brands, pushing the boundaries of innovation and using social media channels to reach new customer bases while elevating our brands in a crowded and highly competitive space. Working in a truly collaborative manner we are set to embark on our next phase of growth, their creative thinking and reputation for delivering results using social media made them the ideal choice and we look forward to working with them to drive our business in line with our ambitious plans.”

L&A Social’s managing director and business director, Elena Fullerton, added: “This is a really exciting partnership for us. We are bringing together our two teams in True Alliance and their suite of globally recognised brands and L&A in our knowledge of deep, end-to-end social. We are embarking on a strategic growth journey and we can’t wait to get started.”

Other brands L&A Social works with include Ampol, Palmolive, Unilever, Volkswagen and Woolworths.


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