Trust in traditional media at record low as online sources rise ‘Trust Barometer’ reveals

January 17, 2017 2:05

Faith in traditional media has hit an all-time low in the era of fake news and growing social media influence, with a global trust barometer revealing the public’s largest ever drop in trust across the four key institutions of media, business, government and NGO’s.

Source: 2017 Edelman Trust Barometer Global Report

The 2017 Edelman Trust Barometer conducted by PR firm Edelman Intelligence found trust in traditional media at an all time low – falling five points on last year – since Edelman began tracking trust in 2012, with only 57% of people agreeing they trust the media.

Australia had one of the lowest levels of trust in the media industry dropping 10% from last year, leaving only 32% of people trusting the trade.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.