F.Y.I.

Trust, word of mouth, and online reviews drive mums’ spending decisions, reveals Mumpower’s 2025 report

April 28, 2025 11:09

Research from Mumpower – a marketing agency for brands that appeal to mums – has revealed that trust, peer recommendations, and online reviews are the most powerful influences on Australian mums’ purchasing decisions in 2025.

The announcement:

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Christie Nicholas Mumpower

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Trust, word of mouth, and online reviews drive mums’ spending decisions, reveals Mumpower’s 2025 report

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