F.Y.I.

Trustwave appoints Recognition PR as ANZ agency of record

Cybersecurity company Trustwave has appointed Recognition PR, part of The Recognition Group, as its public relations agency for Australia and New Zealand.

The announcement:

Trustwave, a recognised global cyber defender, has appointed Recognition PR, part of The Recognition Group, as its public relations agency for Australia and New Zealand (ANZ).

Jason Whyte, general manager for Pacific, Trustwave, said, “Trustwave chose Recognition PR for its expertise in the cybersecurity sector and its strong relationships with media in ANZ. Our work with Recognition PR will allow us to grow as a trusted advisor to our clients in this region and expand our reach to organisations looking to enhance their cyber resilience.”

Adam Benson, chief executive officer, Recognition PR, said, “Recognition PR is excited to be representing Trustwave. We look forward to working together to build the profile of this global cybersecurity leader in ANZ and establishing Trustwave as a rich source of industry insights for media and organisations.”

Recognition PR is part of The Recognition Group, which also encompasses B2B IT sector marketing agency, Outsource and industrial, trade, and lifestyle PR agency, Write Away Communication. The group employs more than 40 people across Australia.

Source: The Recognition Group

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