F.Y.I.

Tsuki to handle Mexico Film Festival PR

PR agency Tskui has won the account for the 2010 Hola Mexico Film Festival.   

The announcement:

Sydney, Australia 2 September 2010 – Entertainment and lifestyle PR and marketing agency Tsuki has won the 2010 Hola Mexico Film Festival, just days after celebrating national sell-out opening nights for the Russian Resurrection Film Festival.

Tsuki has managed sponsorship and media relations for the Russian Resurrection Film Festival for five consecutive years, and now expands its portfolio of festival clients including Australia’s inaugural mobile phone film festival, Mobile Screenfest, with this new client win.

“The fifth anniversary of Hola Mexico Film Festival is an exciting opportunity for audiences to experience the cultural diversity and rich cinematic stories of Mexico. We’re thrilled to bring our PR expertise in managing festivals and entertainment properties to the festival” said Edweana Wenkart, managing director and founder of Tsuki.

Each year in Australia, over 15 national festivals annually jockey for patronage and corporate support, placing increased importance on strategic grassroots, media relations, social networking and promotional campaigns.

“This is by far the biggest and best festival we have ever brought to Australia, and we are excited to have the experienced team at Tsuki getting the word out” said Samuel Douek, Festival Director, Hola Mexico Film Festival.

Hola Mexico Film Festival will open nationally in Melbourne on October 22 (ACMI Cinemas), Sydney from November 4 (Dendy Opera Quays, Dendy Newtown) and at Perth’s Cinema Paradiso on November 17.

Tsuki has more than fifteen years experience driving business-to-business and mainstream consumer campaigns for clients across arts, entertainment, consumer lifestyle, FMCG and automotive. Established in 2003 by Edweana Wenkart, Tsuki’s client portfolio includes global and Australian brands such as Volvo Car Australia, PumpTV and now Hola Mexico Film Festival.

Source: Tsuki press release

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