Branded flash mobs are not, as regular readers may recall, something to be encouraged.
So when Dr Mumbo received an email about a flash mob organised by Harvey World Travel, he was not optimistic.
Apparently the 500 Aussie and NZ delegates to the event in Auckland had “secretly learned a dance routine”.
Secret from whom is something of a puzzle to Dr Mumbo, as he can’t see more than 10 or so people watching.
The other puzzle is where the cheering – and indeed whooping – is coming from on the video. Particularly as it goes on long after the crowd has dispersed.
A cynic would think a recording of a much larger crowd had been added in post-production. But Dr Mumbo is not that cynic. Oh no.