TubeMogul named official Instagram partner program member

Advertising software platform TubeMogul receives official Instagram Partner badge with ad-tech specialty.


The announcement:

Australia– December 19, 2016Today, TubeMogul

(NASDAQ: TUBE), a leader in software for brand advertising, announced that it has been named an Instagram Partner member and received the official Partner badge with an Ad Tech specialty. TubeMogul became one of the first video ad buying platforms to receive the official Facebook Marketing Partner badge in April, 2016.

As an official member of the Partner Program, TubeMogul’s Australian clients will receive elevated priority to technical support resources from Instagram.

Since April 2016, advertisers have been able to use TubeMogul’s self-serve software to purchase video and display ads on Instagram and place those ads on mobile devices. The integration enables marketers to consolidate their entire brand advertising budget through TubeMogul’s self-serve platform and holistically plan, buy and measure their video advertising on Instagram and Facebook alongside existing linear TV, digital video and display advertising initiatives TubeMogul is one of the first major video buying platforms to integrate with the Instagram API, enabling advertisers to employ the same granular audience targeting capabilities currently available through Facebook’s native interfaces and quickly evaluate their success with  unified reporting across multiple media platforms. 

Through the integration, advertisers can: sequentially message by retargeting individuals exposed to video and display ads on the open web back into Instagram; receive third-party audience verification and cross-channel deduplication reporting from Nielsen directly within TubeMogul’s platform; and eventually inform cross-channel media planning by determining incremental reach provided. Available reporting metrics include: Likes, comments, shares, impressions and video completion rates. Over 70 global advertisers have already run over 125 campaigns on Instagram through TubeMogul, including Airtasker, CumminsHybrid Adelaide on behalf of Croser, Emaar Properties, Griffith University, Hawthorne, and Quiznos.

“Instagram is a top mobile destination for consumers of all ages and is a premier option for marketers looking to employ a cross-screen advertising approach to build incremental reach,” said Brett Wilson, CEO and co-founder, TubeMogul. “While marketers have had the ability to plan and buy both display and video advertising on Instagram through our platform for some time, we’re very pleased to receive their official Partner Program badge and extend all the associated membership benefits to our clients. Instagram has over 600 million monthly users that share over 95 million photos daily, according to Instagram.com. 


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