Tuesdata: How poor communications turned PwC’s PR disaster into an extinction level event
Welcome to Tuesdata, our weekly analysis for Unmade’s paying members.
Below, we examine the PwC Australia tax leak scandal from a crisis communications perspective. Further down we cover that rarest of things: a day where Southern Cross Austereo was the best performer on the Unmade Index.
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PWC making a public statement that the whole thing was a “perception problem” probably wasn’t the smartest thing to do. Unless they were attempting to admit that it was their own perception of the problem that was awry?