Tuesdata: Starting the financial year backwards

Welcome to Tuesdata, written for Unmade’s paying members. Everyone else will hit a paywall further down.
Today: Are those July Guideline SMI numbers as bad as they look?
It’s your last chance to sign up to a paid membership of Unmade and lock in all of the current benefits. In a few weeks’ time, we’re going to stop accepting new paying members of Unmade. Instead we’ll be offering membership of an expanded Mumbrella Pro as we bring the two brands closer together.
All Unmade membership perks will be carried across, including complimentary tickets to REmade, Unlock and Compass for our annual paying members. These won’t be available to anyone else as part of the new Mumbrella Pro membership.