Ten only climber as Seven and Nine’s ad revenues plummet for second half of 2015

Alex Hayes

January 29, 2016 9:17

Advertising revenues at the Seven and Nine Networks plunged by $32m and $18m respectively between June and December 2015 compared to the year before, according to new figures from Free TV Australia.

Network Ten recorded a 13% revenue increase to $359.7m from $317m the year before, off the back of much stronger ratings in the second half for shows like The Bachelor and Bachelorette.

Overall the metropolitan commercial free-to-air TV market was down by $5.5m, or 0.34%, to $1.549bn compared to the year before. Seven’s ad revenue fell to $596.4m for the half from $628m the previous year, while Nine slipped from $609.4m to $591.7m.

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Alex Hayes

Alex Hayes worked for Mumbrella from 2013 to 2017 in roles including editor and head of Mumbrella Bespoke.

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1 COMMENTS

Buyer 29 Jan 16

Don’t agree that all the success was due to MCN…..lets not forget that the short term market in TV only accounts for less than a third of revenues…..so a big part of the growth was pre-sold when TEN sales was still in house.
PLUS MCN did get the gift of audience growth to turn into cash….

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