Morning Update: Coke meme generator gets trolled; Telco calls BS on millennial montage ads; Are The Guardian’s finances out of control?

Last week, the brand ditched “Open Happiness,” its 7-year-old slogan, for the fresher “Taste the Feeling” as part of a branding initiative to unify its dozens of drinks with one slogan. Coca-Cola explained that the new slogan “puts the focus back on the product.”

Coca-Cola also promoted the slogan with a GIF maker that lets people add a feeling overlaid on top of a massive GIF created by Coke. Tumblr users wasted to no time hijacking the GIF maker, as noticed by the Daily Dot. A scroll through the #Coca-Cola tag on Tumblr reveals GIFs that the brand probably wasn’t expecting.