TV networks patronise viewers

Tim Burrowes

April 14, 2009 10:45

This is all a little bit patronising for the viewers and sends a very strong message – ‘we don’t value or care for you; you are simply a set of eyeballs we can use to sell advertising to; we’ll be back to you in a few weeks when we need you again’.

Marketer Tim Pethick on the easter TV schedules

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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Tim Pethick

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TV networks patronise viewers

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