News

Twenty/20 delivers easy win for Nine as Australia Day broadcast underperforms for Ten

Last night’s Twenty/20 cricket match saw 1.319m metro viewers tune in to Nine to see India defeat Australia.

The match, which aired from 7.30pm, was the most-watched program of the evening and was also the most-watched program across the key advertising demographics (16-39, 18-49 and 25-54).

The cricket delivered Nine a healthy audience share of 32.3 per cent, easily beating closest rival Seven who managed a share of 19.6 per cent. Ten’s audience share slipped below the 10 per cent mark, posting a share of 9.5 per cent as the ABC managed a share of 7.1 per cent.

Earlier in the day, the Women’s Twenty/20, which also saw Australia take on India, was watched by 292,000 metro viewers.

Ten’s broadcast of the Australia Day 2016 festivities from the Sydney Opera House, airing from 7.30pm, pulled in 356,000 metro viewers, with sport the clear preference, as Seven’s 9th night of the Australian Open was watched by 633,000. The night broadcast of the tennis did not air in Perth.

The broadcast of day nine of the Australian Open was watched by 514,000 metro viewers.

In the news battleground, Nine News at 6:00pm was watched by 1.071m metro viewers, sliding to 725,000 from 6:30pm.

Seven News at 6:00pm grabbed 970,000 viewers, dipping to 901,000 from 6:30pm.

On the ABC, 7.30 Report was watched by 361,000 and Restoration Man (8:30pm) pulled in 350,000.

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