TV ratings delayed again by ransomware attack on Nielsen
The overnight television ratings are unavailable again, with Nielsen confirming the disruption is a result of a ransomware attack.
Both Nielsen and OzTAM stressed that households are still collecting their viewing data, and that referencing sites have not been impacted.
Yesterday, the delay was attributed to “an unexpected disruption” relating to Nielsen’s “Australian TV Audience Measurement (TAM) data centre environment”.
I guess the 5,500 people who are told to push a button on a special remote before they watch a show (participation is rewarded) can have a sigh of relief that their button pushing still translates to millions of views across Australia, banking the TV network coffers by gullible marketers.