News

Seven Year Switch boosts audience by 66,000 as Reno Rumble continues to struggle

seven year switchSeven’s controversial new relationships show Seven Year Switch pulled in 826,000 metro viewers last night, up on last week’s audience of 760,000.

The show, which airs at 9:00pm, was the second most-watched show across the key advertising demographics (16-39, 18-49 and 25-54) while Seven’s My Kitchen Rules was the most-watched program.

MKR grabbed 1.373m metro viewers at 7:30pm, easily out-rating Ten’s Bondi Rescue, which was watched by 522,000. Bondi Rescue was also beaten by the ABC’s 7.30, which had a metro audience of 658,000.

MKR, Bondi Rescue and 7.30 all easily beat Nine’s struggling Reno Rumble, which grabbed 370,000 capital metro viewers – down on last week’s effort of 453,000. Last night’s episode was 48% down compared with the same episode last year. 

Seven won the night with a share of 25.8%, well ahead of Nine’s share of 13.8%. Ten claimed third place with a share of 13.7% while the ABC had a share of 12.5%.

When secondary channels are accounted for, the Ten Network claimed second place with a total audience share of 20.5%, just ahead of the Nine Network’s total share of 20.2%.

Ten’s Territory Cops, airing at 8:00pm, grabbed 516,000 viewers and NCIS, on at 8.30pm, was watched by 586,000.

The premiere of Seven’s comedy clip show Best Bits, hosted by Sam Mac, pulled in 364,000 metro viewers at 10:00pm.

On the ABC, Catalyst (8:00pm) had an audience of 625,000 and Keeping Australia Alive (8:30pm) pulled in 577,000.

In the news battleground, Seven News at 6:00pm grabbed 1.143m metro viewers, dipping to 1.104m at 6:30pm. Nine News at 6:00pm was watched by 1.02m, sliding to 989,000 from 6:30pm.

In breakfast TV, Nine’s Today pulled in 315,000 metro viewers, out-rating Seven’s Sunrise, which was watched by 281,000.

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