Nine’s The Voice wins the night despite posting lowest audience to date

The Voice improved Nine's ratings but not enough to win the week

Nine’s The Voice dropped to its lowest ever audience last night; however, it still broke the 1m viewer mark in the 7:30pm slot to reach 1.186m viewers as the most-watched program of the evening.

The Voice series-to-date is down 14% compared with the same point last year.

However, it easily out-rated its reality rivals Masterchef and House Rules with Ten’s cooking competition drawing a metro audience of 919,000 to beat Seven’s House Rules which had an audience of 801,000.

Masterchef was the most-watched show amongst 16-39-year-old viewers and 18-49 year olds as The Voice was the popular choice amongst 25-54 year old viewers.

Thanks to the strong performance of The Voice, Nine won the night with an audience share of 21.1% ahead of Seven’s share of 19.2%. Ten claimed third place with a share of 15.1% as the ABC settled for a share of 13.1%

The reunion episode of Seven’s controversial relationship show Seven Year Switch pulled in 785,000 metro viewers at 8:50pm last night.

The reunion special was also down on the show’s launch which was watched by 858,000 metro viewers.

The news hour was dominated by Nine News, with its 6:00pm bulletin pulling in 1.129m, growing to 1.150m from 6:30pm. Seven News at 6:00pm was watched by 1.144m, slipping to 1.045m at 6:30pm.

On the ABC, 7.30 was watched by 631,000, Australian Story (8:00pm) had an audience of 574,000, Four Corners (8:30pm) drew an audience of 512,000, Media Watch (9:20pm) pulled in 593,000 and Q&A (9:30pm) was watched by 554,000.

In breakfast TV, Nine’s Today grabbed 372,000 metro viewers, easily out-rating Seven’s Sunrise which was watched by 289,000.

On pay TV, Game of Thrones was watched by 432,000 national viewers at 11:00am with a further 280,000 tuning in for the 7:30pm catch-up broadcast.


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