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WIN reviewing ad sales structure after new affiliate deal with Ten

Andrew Lancaster expecting to make an announcement on advertising sales in the next week

Lancaster: expected to speak on ad sales next week

WIN TV could be contemplating rolling all or part of its advertising sales in with MCN as part of its new affiliation deal with Ten, announced this week.

In a widely-anticipated announcement, Ten confirmed it would be supplying programming to WIN after WIN’s previous supplier, Nine, joined forces with Southern Cross Austereo.

Ten secured a higher affiliate fee from WIN compared with the fee it brokered in its partnership with SCA.

Conversely, SCA will pay 50% of its ad revenue to Nine in its new deal.

WIN CEO Andrew Lancaster declined to be drawn on any details but confirmed that in terms of advertising sales, WIN would be making an announcement shortly, possibly within the next week.

In July last year Ten appointed MCN to handle sales for the network, with the former subscription TV specialist taking Ten’s sales teams into its fold.

The move came after Foxtel took a 15% stake in Ten and Ten, in turn, took a 25% stake in MCN.

Following the merger of Ten’s sales with MCN, head of sales Lou Barrett was moved to a new role before she announced she was leaving the network last week.

The merger with MCN has been hailed a success, with Ten’s TV revenue up 7.6%, signalling a return to growth in advertising sales.

Announcing Ten’s half-year results in April, Ten CEO Paul Anderson said MCN had been pivotal to the network’s growth.

“Our relationship with MCN is innovative and it is changing the way advertising is bought and sold in Australia,” Anderson said.

“Ten and MCN are delivering brand-safe premium video across multiple platforms in the world-class landmark trading environment, with real and measurable data. That proposition is unparalleled in our market.”

WIN also confirmed it is launching an appeal against the NSW Supreme Court decision that allows Nine to stream its channels into WIN’s broadcasting region.

WIN launched the case earlier this year; however, proceedings were dismissed.

It is understood WIN will challenge the court’s definition of ‘broadcasting’ in its appeal.

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