TV station parts with Saatchi & Saatchi
New Zealand TV network TVNZ has switched its business from Saatchi & Saatchi to AimProximity.
Jason Paris, Head of Marketing and Head of Digital Media at TVNZ, said that the move tied in with the organisation’s push further into digital media.
He said: “We have worked with both Saatchi & Saatchi and AimProximity for a number of years, but it makes sense for our digital partner to now take the lead. Our huge thanks to the Saatchi team; we are in a strong position in no small part due to their contribution to our business.”
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no suprise as its evident Saatchi’s ego got the better of them.
Everyday I read more and more clients of S&S leaving them for other competitors
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I guess everyone has their ups and downs.
Saatchi NZ did win all of Westpac from AIM Proximity this year, so I guess its all too and fro, isn’t it?
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Yea I suppose, lets just hope their position amoung the market wont suffer due to all the recent losses
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