TV Week pulls Most Popular Television Commercial category from 2020 Logie Awards

TV Week has dropped the Most Popular Television Commercial category from its 2020 Logie Awards line-up as it grapples with how to proceed with the awards in the face of the COVID-19 (coronavirus) pandemic.

Over the weekend, TV Week’s publisher Bauer Media announced the Awards will still be held “in some form” but “will not proceed as planned”.

At the time, Bauer Media’s group publisher Fiona Connolly said the nominations announcement and online voting will continue as planned, with voting across the ‘Most Popular’ categories expected to begin in May.

Now, however, Bauer has announced it will pause its TVC category, a decision the publisher said was “difficult”.

The category was introduced last year, with Paul Weaving, CMO and publisher, saying at the time that Australia’s creative industry produces some of the most memorable and entertaining television advertising in the world.

Tourism Australia’s Super Bowl as featuring Chris Hemsworth in a faux Crocodile Dundee reboot took home last year’s prize.

Nominations for this year’s round of entries were due to close this week. The winner would have taken home a Logie stature and a $100,000 advertising package across Bauer Media’s assets.

TV Week has said more details about its scaled-down Logies broadcast will be revealed soon.

In recent years, Nine has broadcast the ceremony on free-to-air (FTA) TV.


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