TV Wrap: Beauty and the Geek launches to 808,000 metro, Barty’s Wimbledon win brings 1.393m
A big weekend of television wrapped up with the return of Beauty and The Geek on Sunday night, with an average of 808,000 metro viewers tuning in to watch the reality show on Nine.
Those numbers were up on the last two seasons of the program when it aired on Seven, with 612,000 metro viewers watching in 2014 and the 804,000 metro viewers who tuned into the 2013 launch.
Beauty and the Geek was also the #1 metro program on Sunday night and won the three key advertising demos, but was beaten in the national figures by Seven’s Farmer Wants A Wife.
The latter had 670,000 metro viewers but 1.086 million nationally, ahead of Beauty and the Geek’s 1.001 million.
Australia is falling in love with #BATG which was the most watched entertainment show across the 5 Cities last night and nationally saw an average audience of 1.001m (Metro: 808,000 / Regional: 193,000) tune in pic.twitter.com/r318ABx9ha
— Nine Comms (@9Comms) July 11, 2021
Nine had a 32.5% network share on Sunday, enough to beat rival Seven with 24.2%, and head of Ten’s 20.7%, and ABC’s 14.5%.
In other entertainment programming, MasterChef Australia had 688,000 metro viewers, while 361,000 metro viewers watched the Seven specials ‘Harry & William: What Went Wrong’.
The top-rating program overall in metro markets was Nine News Sunday, with 1.233 million viewers, ahead of Seven News – Sun with 1.178 million.
350,000 metro viewers tuned into the men’s final at Wimbledon, where Novak Djokovic won his sixth title.
Those numbers paled to Nine’s Saturday night Wimbledon coverage, with an average of 1.393 million metro viewers watching the ‘Late’ session and 1.072 million viewing the ‘Late Extended’ session as Aussie Ash Barty triumphed over Karolína Plíšková.
Unsurprisingly that delivered Nine a win on Saturday as well, with a dominant 37.5% network share. Seven had 28.6%.
Nine also won back-to-back linear ratings weeks, taking Week 28 which ended July 10 with a 31.0% network share. Seven ended the week with 28.7%, with Ten taking 16.7% and ABC on 14.6%.
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Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.
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