TV Wrap: Farmer Wants A Wife outplays Lego Masters at launch; Nine wins the first Easter week
Seven’s reality show Farmer Wants A Wife had the upper hand over Nine’s Lego Masters at launch on Easter Monday. However, Nine won the previous week.
Farmer Wants A Wife topped Monday’s entertainment programming with 630,000 metro viewers, a slight uptick from 576,000 metro viewers last year. The program had some crossover with Nine’s The Block in 2022.
L-R: Farmers Andrew, David, Brad, Brenton and Matt
Meanwhile, Lego Masters premiered to 502,000 metro viewers on Nine, following its 2022 launch figure of 672,000 metro viewers.
Ten’s I’m A Celebrity…Get Me Out Of Here! attracted 457,000 metro viewers, followed by The Claremont Murders on Seven with 442,000.
However, the #1 program on Monday was Seven News with 1.104 million metro viewers, followed by Seven News at 6:30 with 1.101 million. The latter slot also topped all three key advertising demos.
As mentioned, Nine won the week ended 8 April with a 29.9% share, concluding the first week of Easter ratings. It is followed by Seven with a 26.8% share, Ten with 17.5% and ABC with 17.1%.
Nine was the top-rated primary channel of the week with 22.7% share, but the top-rated multichannel was 7Two with 3.1%.
On Monday, Seven network won the night with a 33.9% share, followed by Nine with 26.6%, Ten with 18.4% and ABC with 13.9%.
The top-rated primary channel was Seven with 26.8%, and the top-rated multichannel was 7Two with 3.4%.
In the latest Daily Consolidated 7 Total TV Report for 3 April, Married At First Sight’s finale on Nine last Monday was the #1 program nationally with 2.124 million Total TV viewers, including 592,000 on BVOD and an uplift of 50%.
However, the program with the biggest uplift of 198% was I’m A Celebrity…Get Me Out Of Here! on Ten with 322,000 Total TV audience and 211,000 on national BVOD.
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Graphs provided by Nine.
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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