TV Wrap: I’m a Celebrity and F1 deliver for Ten as Seven wins the week

The return of I’m a Celebrity…Get Me Out of Here! and the Australian Grand Prix gave Ten a boost on Sunday, coming in second ahead of Seven, despite the network winning the previous week.

Max Verstappen lifting the Formula One winner’s trophy

The ‘welcome to the jungle’ and opening night slots of I’m A Celebrity attracted 596,000 and 570,000 metro viewers respectively last night.

However, it was Nine’s Married At First Sight (MAFS) that topped Sunday programming with 1.07 million metro viewers while winning all three key advertising demos.

The post-race segment of Formula One on Ten aired to 514,000 metro viewers, while ABC’s Death in Paradise brought in 513,000 metro viewers.

Seven News was the #1 news program on Sunday with 963,000 metro viewers, followed by Nine News with 849,000, and ABC News with 601,000.

Last Saturday marked the official end of the Q1 rating period. As mentioned, Seven won the week ended 1 April with a 30.5% network share, thanks to a boost from the AFL. It is followed by Nine with 28.4% and ABC with 17.2%.

[click to enlarge]

Across the 2023 survey year so far on linear TV, Nine has grabbed the most commercial network share with 42.3% of total people, followed by Seven with 36.1% and Ten with 21.7%.

For BVOD commercial shares to date in the survey year, 9Now has secured 55.5% of total people, followed by 7Plus with 29.3% and 10Play with 15.3%.

[click to enlarge]

Michael Healy, Nine’s director of television, said: “These results are nothing short of phenomenal. To have achieved our best first quarter on record is a real credit to everyone at Nine and to our production partners for creating such engaging programming that has resonated so strongly with the Australian public.

“We don’t take the loyalty of our viewers for granted and look forward to providing even more compelling viewing moments in the coming months.”

Seven West Media chief revenue officer, Kurt Burnette, remained upbeat: “Each year our objective is to build for growth and to connect brands with an engaged audience across the screens of Seven.

“Growing our audience share in what has been a highly competitive quarter has helped lay the platform to keep building for audience growth in 2023.”

Nine Network won Sunday night with an overall share of 37.1%, followed by Ten with 21.7%, Seven with 19.3% and ABC with 14.5%.

The top-rated primary channel on Sunday was Nine with 31%, but the top-rated multichannel was 10 Bold with 2.4%.

In the latest Daily Consolidated 7 Total TV Report for 26 March, MAFS on Nine last Sunday was the #1 program nationally with 1.86 million Total TV viewers, including 537,000 on BVOD and an uplift of 50%.

However, the program with the biggest uplift of 81% was Close To Me on ABC with 345,000 Total TV audience and 79,000 on national BVOD.

[click to enlarge]

Graphs provided by Nine.  


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.