TV Wrap: The Voice keeps delivering as Seven takes another week

The Voice Australia kept up its strong start with another 1.177 million metro viewers on Sunday night, maintaining momentum after the program helped Seven to another weekly network share win.

Seven will be pleased with the format, which is proving to be 2021’s most successful in terms of metro linear ratings, having failed to drop below the million mark in every single episode of its 2021 season.

The Voice topped the key 25-54 advertising demo on Sunday, but lost out to Ten’s Australia Survivor in the 16-39 and 18-49 demos. It was also the #2 program overall behind Seven News.

Nine’s The Block was second in entertainment, with 779,000 metro viewers, while the aforementioned Survivor brought in 691,000 metro viewers.

Seven’s new program Homicide: With Ron Iddles aired to 602,000 metro viewers, while Joanna Lumley’s Britain had 534,000 metro viewers for the ABC.

Seven’s AFL: Sunday Afternoon Football had 461,000 metro viewers, easily winning the sporting battle against Nine’s Sunday Afternoon NRL Live which placed outside the top 20 with 272,000 metro viewers.

A 32.1% network share was enough to give Seven the Sunday win, ahead of Nine with 27.3%, Ten on 18.6% and ABC with 14.7%. Seven also had the top primary share and 7Mate was the #1 multi-channel.

Looking at TV Week 34, ending 21 August, Seven claimed a 31.6% network share, ahead of Nine’s 26.2% and Ten’s 18%.

As mentioned, The Voice had all three episodes above the million metro viewer mark, and among all programs was only bested by Seven News Sunday’s 1.267 million metro viewers.

Seven also had the #1 primary channel share, while 7Mate was the top-rating multi-channel across the week.


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