Tweet beach meet kicks off Sydney’s seven days of social media

April looks set to be the month that Twitter went mainstream in Sydney.

Starting from next Tuesday, Twitter users – or those who want to understand what’s behind the hype – will be able to immerse themselves in what amounts to Sydney’s seven days of social media.  

Mumbrella can reveal that the Twitterarti are to be invited to gather on Bondi Beach gather at the Hilton on Tuesday morning for a breakfast discussion on social media being organised as a PR stunt for Hilton Hotels.

Using the hashtag #beachmeet, PR agency Mark Communications is organising the event which will see the live meeting going on at the beach  Hilton, with Tweets from the event going out to the online audience. The beach is being given wireless broadband provided by Telstra for the session.

Among the Twitterers sharing their experiences at the event will be adman Siimon Reynolds, David Penberthy, who is about to launch News Ltd’s  new online venture The Punch and gossip columnist Ros Reines. Others will be announced shortly. Mumbrella editor Tim Burrowes will be doing the Q&As.

A limited number of places at the free event can be booked via online registration on a first come, first served basis.

(Update: Because it is likely to rain, the event has been switched to The Hilton)

On Wednesday, the social media cavalcade turns to the Mumbrella Masterclass – a one day event at Darling Harbour. The course is focused on helping anyone who works in marketing or advertising come to grips with the basics of social media. Case studies to be shared include Telstra’s Twitter adventures and the story of the Tourism Queensland Best Job In The World promotion.

On Thursday evening, Mark Pollard of McCann Sydney is running a free session at Millers Point on the basics of Twitter.

On Fridays, Sydney’s social media community meets at Single Origin coffee in Reservoir Street, Surry Hills.

And the following Monday, April 27, sees the first meeting of the already controversial Social Media Club Sydney, featuring Leslie Nassar – the man behind Fake Stephen Conroy – and Adam Ferrier of Naked, the agency behind Witchery’s man in the jacket hoax video.


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