Tweets to light up Sydney Harbour Bridge on New Year’s Eve
Lisa Taylor, Dan Farrugia, Lord Mayor of Sydney Clover Moore, Troy Graham, Australian actor Jack Thompson, Kate Anderson and Heath Campanaro
Experience agency Imagination and the City of Sydney has unveiled the creative for this year’s Sydney New Year’s Eve with the Harbour Bridge set to light up with tweets from Sydneysiders and visitors on how the city will inspire them in 2015.
In the lead up to the midnight fireworks display, audiences gathered around the harbour and those watching at home will be encouraged to use the hashtag #SydNYE to tweet messages that tie in with the year’s theme of Inspire. The tweets will appear live on the bridge pylons throughout the night.
Imagination director Heath Campanaro said: “Sydney New Year’s Eve is without a doubt our most famous creative achievement. It give our entire team such a thrill to be able to influence such an iconic event, and I’m confident that together with the City of Sydney we can continue to cement Sydney’s position as the number one New Year’s Eve event in the world.”
Imagination was awarded the Sydney New Year’s Eve project in 2010 and this year are responsible for the creative direction of the theme and campaign including sourcing and management of the creative ambassador, creative effects for the Sydney Harbour Bridge, pylon creative, three key parties and all advertising, marketing and brand sponsorship opportunities.
Jack Thompson has been tapped as this year’s creative ambassador after Reg Mombassa handled the role last year.
Miranda Ward
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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