Twinings PR push will see launch of Australian tea blend

Tim Burrowes

March 8, 2011 11:13

Venerable tea brand Twinings is to launch a blend of Australian tea in a marketing stunt developed by agencies Naked Communications and Mitchells.

The 300-year-old company will create the Australian blend to sit alongside its English Breakfast, Irish Breakfast, Russian Caravan and NZ Breakfast blends

The final version will be chosen via a public vote.

The campaign – which will be driven by PR will also be supported by advertising.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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2 COMMENTS

macsmutterings 8 Mar 11

Please don’t call it Outback Tea

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Tea drinker 8 Mar 11

I remember that Twinings launched an Australian blend a couple of years ago. Wasn’t it called Simply Tea? In response Bushells launched an great attack in the brand with Stephen Curry as the anti-ettiquette ambassador

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