Twitch launches Pog Picks Down Under

Live-streaming service Twitch has announced that it will bring its live shopping show Pog Picks to Australia in partnership with Netflix, Facebook Oculus and 7-Eleven.

The announcement:

As Australians spend big this holiday season, Twitch will bring its Pog Picks live shopping show down under on Friday, 10 December 2021, with a festive livestream to inspire shoppers searching for the perfect gift.

Netflix, Facebook Oculus and 7-Eleven are confirmed to be involved in the highly interactive, three-hour variety show, which will be jam-packed with festive entertainment and showcase shoppable items from sponsored brands.

Twitch’s Branded Partnerships Studio is producing the event end-to-end, having worked with brands to design bespoke game show-esque segments to allow them to authentically connect with online communities.

Hosts and popular gaming personalities /HexSteph and /NichBoy will bring festive cheer and laughs to the extravaganza live from a custom-build Sydney set, unboxing a gift wall of curated ‘presents’ from categories like technology, apparel and beauty.

Australian Twitch creators /JonathanOng, /MissMollyMakes, /PlayitShady and /Reapz will join the stream for a pets fashion show, holiday cooking, live music and more, as viewers engage with audience polls and a pop-culture trivia challenge. The Twitch chat will be filled with banter and will include chatbots sharing links to the featured products for easy purchasing.

Ricky Chanana, Head of Sales for ANZ, said Twitch is eager to replicate the success of Pog Picks in the United States in the local market.

“Social commerce is making waves across the globe, and we’re so excited to bring this new way of shopping to Australia with a livestream that’s packed full of fun, holiday cheer for viewers and immersive, shoppable opportunities for brands. For our first Pog Picks Down Under event, we’re rolling out the purple carpet for such a high calibre of brands and local creators who are ready to connect with hard-to-reach Aussie consumers as they shop for festive gifts,” Chanana said.

Tune into POG Picks Down Under live on Friday, 10 December 2021, from 6pm to 9pm AEDT.

Source: Hotwire media release


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