Twitter Australia MD Karen Stocks departs after three years
Karen Stocks, the managing director of Twitter Australia, has departed the business after three years, with Suzy Nicoletti appointed as her replacement.
Nicoletti has been head of online sales at Twitter Australia for almost three years, and prior to that was industry manager – education at Google for three years.
The departure of Stocks follows on from Twitter announcing it would be laying off around 9% of its staff globally, as it struggles to monetise the platform to shareholders’ satisfaction, and gain new users.
A Twitter spokesperson said: “We thank Karen for her contributions and leadership over the past three years at Twitter. She built up a strong local team and grew our business in Australia into one of the top revenue markets in Asia Pacific today with many innovative, region-first digital advertising campaigns on Twitter with world-class brands.
“We wish her all the best and will continue to invest in this important market to make Twitter the best way to see what’s happening right now in Australia and around the world.
“Suzy Nicoletti has been appointed as the new country head for Twitter in Australia and we look forward to continuing to grow our local business with Suzy at the helm. Suzy has been with Twitter for almost three years overseeing the successful growth of our online sales channel.”
Stocks tweeted the news of her departure saying it was time “to pass the baton on”
Proud to have built @TwitterAU office as a hub of innovation for the global Twitter business for 3 yrs. Now it’s time to pass the baton on.
— Karen Stocks? (@KazStocks) October 28, 2016
We’ve done so much amazing work here. Thank you to all our clients, agencies & partners for your innovation and inspiration every day
— Karen Stocks? (@KazStocks) October 28, 2016
We’ve done so much amazing work here. Thank you to all our clients, agencies & partners for your innovation and inspiration every day
— Karen Stocks? (@KazStocks) October 28, 2016
Stocks was appointed to the role in September 2013.
In a letter to shareholders the social media company said: “The restructuring, which focuses primarily on reorganising our sales, partnerships and marketing efforts, is intended to create greater efficiency as we move toward our goal of driving toward GAAP profitability in 2017. ”
UBet ad looks like a lot of production $$$ spent on a brand that’ll be absorbed by TAB and not exist in 12 months.
Sportsbet who probably have the highest media budget appear to have spent a nohting on their ad yet it’s probably the most engaging out of the bunch.
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Hank my man, you have too many tabs open.
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Good luck with the next move Karen. I’m sure your passion will be put to great use somewhere.
Cheers ?
Karen has done heaps for Twitter in Australia. Great person and an amazing professional. Wish you all the best for your next role.
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Hate to be the director of audience growth here in AU. Nothing good will come of a company canned by leading research companies highlighting Twitter is loosing altitude against a younger flock.
“The research firm eMarketer estimates Twitter’s share of US social network users will decline to 28.1 percent this year and will continue to drop through 2020, as it loses users to Snapchat, Instagram and messaging apps.”
ref: https://au.finance.yahoo.com/news/twitter-plots-path-merger-talks-054449684.html
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