Twitter Australia MD Karen Stocks departs after three years

Karen Stocks, the managing director of Twitter Australia, has departed the business after three years, with Suzy Nicoletti appointed as her replacement.

Ex-Googler: Stocks

Stocks departs Twitter Australia after three years

Nicoletti has been head of online sales at Twitter Australia for almost three years, and prior to that was industry manager – education at Google for three years.

Suzi Nicoletti takes on the MD position at Twitter Australia

Suzi Nicoletti takes on the MD position at Twitter Australia

The departure of Stocks follows on from Twitter announcing it would be laying off around 9% of its staff globally, as it struggles to monetise the platform to shareholders’ satisfaction, and gain new users.

A Twitter spokesperson said: “We thank Karen for her contributions and leadership over the past three years at Twitter. She built up a strong local team and grew our business in Australia into one of the top revenue markets in Asia Pacific today with many innovative, region-first digital advertising campaigns on Twitter with world-class brands.

“We wish her all the best and will continue to invest in this important market to make Twitter the best way to see what’s happening right now in Australia and around the world.

“Suzy Nicoletti has been appointed as the new country head for Twitter in Australia and we look forward to continuing to grow our local business with Suzy at the helm. Suzy has been with Twitter for almost three years overseeing the successful growth of our online sales channel.”

Stocks tweeted the news of her departure saying it was time “to pass the baton on”

Stocks was appointed to the role in September 2013.

In a letter to shareholders the social media company said: “The restructuring, which focuses primarily on reorganising our sales, partnerships and marketing efforts, is intended to create greater efficiency as we move toward our goal of driving toward GAAP profitability in 2017. ”

Twitter has also has revealed its plans to close Vine.


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